Chapter 01

VISION

How a “minor upgrade” spiraled into a reference build.

01How it started

A Circuit City discount, twenty-five years later.

My first job was Circuit City. My employee discount funded my first car stereo — a fancy rotating faceplate Kenwood and a Sony amp with subs, installed with more enthusiasm than craft. Twenty-five years later I bought a new truck, and the stock B&O sound was deeply disappointing. I convinced my wife to approve a “simple, minor upgrade.” Then I started watching YouTube.

Rotating faceplate Kenwood — the Circuit City era.
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Rotating faceplate Kenwood — the Circuit City era.

02Learning

Everything spiraled from an EMMA walk-around video.

Lots of googling. Peter from PS Sound walking around a Salzburg EMMA final. 5 Star Car Audio for install technique. Car Audio Fabrication for amp boards. Then I drove to an SPL show in a failed attempt to find that same EMMA-grade craftsmanship. It was incredibly loud, none of the installs were my style. I then heard about  SVR and went as a spectator. That's where I met Luke Ouellet, Brian Mitchell, and Nick Apicella, took inspiration from every demo, and stopped pretending this was going to be simple.

Peter from PS Sound — Salzburg EMMA Finals walk-around.
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Peter from PS Sound — Salzburg EMMA Finals walk-around.